Vision and Direction

The SmartGrowth Strategy considers a range of environmental, social, economic and cultural matters to identify opportunities for building our community.

Ensuring a balanced approach to growth management is an important part of making the western Bay of Plenty a great place to live, learn, work AND play...now and in the future.

The SmartGrowth Strategy is focused on implementation and Future Thinking. It has a 50-year horizon with particular focus on the next 20 years. The strategy takes a broad approach, considering social, cultural, environmental and economic wellbeing. It identifies opportunities to build our community. It is not about local government doing everything but includes the contribution of many others including iwi, government organisations, community groups and businesses.